Your audience is the starting point, not the ceiling.
Retarget360’s AI audience modelling uses your core audience as a seed to reach a much larger similar / high-affinity audience — and the new visitors they generate can then enter the retargeting cycle.
Illustrative example — actual audience availability varies by market and campaign. Retarget360 does not guarantee a particular expansion multiplier.
Core audience and similar audience are not the same thing.
One is built from people who already interacted with the advertiser. The other is built by AI audience modelling from the signals eligible in the campaign. Retarget360 runs both — and keeps them clearly separated.
People who already interacted with the advertiser
Site visitors, product viewers, basket abandoners and other first-party interactions the advertiser makes eligible in the campaign setup.
Users with characteristics similar to the seed audience
Identified by AI audience modelling from the targeting signals eligible in the campaign. These users may never have visited the advertiser before.
One larger qualified audience pool
Delivered by Retarget360 across programmatic inventory — the two audiences stay labelled and measurable separately.
See how Retarget360 expands your reach.
Move the slider to explore illustrative AI-modelled expansion scenarios. The small inner cluster is the core audience; everything around it is modelled similar audience.
Demonstration numbers only. Actual audience availability varies by market, campaign setup and the audience signals eligible in that campaign. No specific multiplier is promised.
Retargeting alone is capped by the audience you already have.
Same starting point: a 100,000-user core audience. The difference is what happens next.
The pool never gets bigger than the site traffic feeding it
The core audience becomes the seed for a much larger pool
Retarget360 reports 11× more conversions from AI-modelled similar audiences than from traditional retargeting alone.
Figure provided by Retarget360 from its own campaign experience. Not an independently audited benchmark and not a guarantee — results vary by advertiser, market, creative, seasonality and campaign setup.
Two loops that feed each other.
Expansion brings new users in. Retargeting brings the ones who did not convert back. Retarget360 can run both.
Every new visitor generated by the similar audience can produce new first-party signals — which grow the seed for the next cycle.
Applies only to users who have already interacted with the advertiser and are eligible to be re-engaged.
Scale and intent in one programme — reported and optimised as two distinct audiences.
Follow one user from the similar audience.
Seven steps, from the seed audience to a conversion — and what happens if the user leaves instead.
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A fictional online sneaker store.
Illustrative scenario built for this demo. No real advertiser, publisher or campaign is represented.
Sole & Street — fictional demo advertiser
Online sneaker & streetwear store
Core audience
Users who browsed the store's product pages and are eligible in the campaign setup.
Retarget360 AI audience modelling
AI models the seed against the audience signals eligible in the campaign.
Similar / high-affinity audience
A much larger group of users with relevant characteristics — most have never visited the store.
Display · Native · Push
Reached across eligible programmatic inventory on desktop web, mobile web and in-app.
New user visits the store
Clicks through and browses sneakers for the first time.
The user only becomes part of a retargeting audience after interacting with the advertiser. Until that point they are a similar-audience user, not a retargeted user.
Audience expansion behaves differently in every market.
Select a demo market to see how a core audience, a modelled similar audience and the resulting addressable pool can differ by geography. All figures below are sample data created for this demo.
Germany
Illustrative expansion in this demo scenario: 7.7× the seed audience.
Sample data only, shown to illustrate that expansion varies by geography. Bars are scaled against the largest demo market. These are not availability figures for any live campaign.
Four reasons expansion changes the maths.
Scale beyond existing visitors
Retargeting alone is naturally limited by the size of the audience the advertiser already has.
Find more relevant users
The core audience becomes the seed AI modelling uses to identify broader audiences with relevant signals.
Create new retargeting opportunities
Similar-audience activity can generate new site visitors, who may then enter the retargeting journey.
Combine scale with intent
Similar audiences bring scale; core retargeting stays focused on users with existing advertiser interaction.
Audience first. Inventory second.
The audience decides who is worth reaching. Inventory is simply where that audience is reachable.
Retarget360 is operated in-house by our team: audience setup, modelling and delivery are managed by us, so there is nothing for the advertiser to run or maintain. Inventory is generic programmatic supply — no publisher, exchange or partner is named in this demo.
An added layer, not a replacement.
Your existing acquisition channels keep running exactly as they do today.
Your current acquisition mix
Retarget360
No payment for impressions
Delivery volume is not what you pay for.
No payment for clicks
Traffic on its own is not the deliverable.
Pay for agreed verified conversions
Commercial terms are agreed with you before any campaign starts.
“You already invest in acquiring customers. Retarget360 helps you expand the opportunity around that audience and bring valuable users back.”
Two audiences. Two words. Never mixed.
This distinction is used consistently throughout the demo and in reporting.
Users who have previously interacted with the advertiser
Eligible to be re-engaged because there is an existing interaction with the advertiser.
- Known prior interaction
- Smaller pool, higher intent
- Purpose: bring them back
Additional users identified by AI audience modelling on eligible signals
Users with characteristics similar to the seed audience who may never have visited the advertiser.
- No prior interaction required
- Much larger pool, prospecting role
- Purpose: find new relevant users
Similar-audience users are never described as retargeted users. They become eligible for retargeting only after they interact with the advertiser — at that point they are counted as core audience, and the demo labels them accordingly.
- A visual explanation of how audience expansion works
- Built entirely on sample data created for illustration
- A conceptual model of the audience signal categories used in campaign setup
- Evidence of live campaign activity or past performance
- A guarantee of any audience size, multiplier or result
- A claim of access to personal data, or of any specific certification